Home Selling Strategies for Profit

Maximizing Your

HOME VALUE

MORE EXPOSURE EQUALS MORE PROFIT

Sadly, the vast majority of Realtors® in Michigan do very little or no marketing at all for your home when you hire them. Your home gets uploaded to your local MLS, which automatically feeds it over to Zillow, Realtor.com, etc. and that’s it. Let’s be honest, you can do that yourself.

If you’re hiring a Realtor® to sell your home, here’s what you should expect from your listing agent:

PROFESSIONAL LISTING PHOTOS

Did you know that over 50% of listings on your local MLS do not have professional listing photos? Your home’s presentation online is the first impression for homebuyers and will be a huge factor in the number of showings on your home.

PROFESSIONAL VIDEO TOUR

Video is an effective and entertaining way to showcase the key features in your home while captivating potential buyers with a short, 60-second listing video.

PAID SOCIAL MEDIA MARKETING

This is the most important part of selecting the right listing agent for your home. 99% of Realtors® invest $0 in paid advertising for your home. Investing into paid (boosted) Facebook and Instagram ads will increase your home’s exposure by over 500%, leading to more showings, more interest, more offers and ultimately, more profit.

EXPERIENCE AND EXPERT NEGOTIATION

Hiring an experienced Realtor® with expert knowledge of your market along with top-notch negotiation skills is imperative to optimizing your results when selling your home. Verify that your Realtor® has several recent sales in your market along with a track record of success to back it up.

EFFECTIVE PRICING STRATEGIES

The highest list price recommendation isn’t always the right one. There’s no question that we all get excited when we hear exactly what we were hoping for or in some cases, an even high number, but make sure your Realtor® has the data to support their recommendation. Overpricing your home can cost you thousands of dollars when all is said and done.

EXPERT NEGOTIATING

SOLD

$ 0 M+

HOME SOLD

POWERFUL & EFFECTIVE CUSTOM MARKETING

SELLING YOUR HOME

Extraordinary People Expect Extraordinary Results

STEP 1: ESTABLISH A GAME PLAN

Outlining Your Objectives

What is your motivation to sell?

What is your timeline to move?

Where are you moving?
What is most important to you?

Understanding Your Market

What is your home worth in today’s market?

What has sold around you recently?

Nearby, comparable and available inventory (In other words, your competition)

How long are homes sitting on the market?
Personal timing and seasonal considerations

STEP 2: PREPARING YOUR HOME TO LIST

Decluttering & Staging

First impressions are important. Clean up your landscaping, mow your grass, pull weeds and make sure the home looks great when prospective buyers pull into the driveway.
Minimize all clutter throughout your home
Clear off surfaces: Kitchen countertops, bathroom vanities, bedroom dressers, TV stands, etc.
Hide overflow clutter in unfinished portions of your basement or garage
Paint touch-ups go a long way
Ask your Realtor® for staging advice and how to best present your home
Deep clean before listing. After you’ve decluttered and staged the home, do one final deep clean before photos and listing your home

STEP 3: LISTING YOUR HOME

Presenting Your Home

Schedule and complete professional photos and video
Write an endearing description of the property that makes buyers excited to schedule a showing
List your property on the local MLS
Set up your ShowingTime App to coordinate showings and receive post-showing feedback

Marketing Your Home

Post paid advertisements on Facebook and Instagram
Send “JUST LISTED” direct mail postcard to 300+ neighbors
Send “JUST LISTED” email to local Realtors® with buyers looking for a home like yours
Share your listing with the entire Social House team
Advertise your home with Social House News, our good news only local news website

Showing Your Home

Coordinate showings with your Realtor® and through the ShowingTime App
Remain in constant communication with your Realtor®, receiving feedback following showings and pivoting your listing strategy when necessary

STEP 4: ACCEPTED OFFER AND CLOSING

Accepting an Offer

Review offer(s) with your Realtor® and negotiate to meet your needs, if necessary
Fully review the accepted offer documents with your Realtor® and sign the documents to put your home under contract
Your Realtor® will notify Title of the accepted offer

Escrow Process

Review Net to Seller sheet with your Realtor® to get an approximate idea of your net proceeds from the sale
Buyer will complete their private inspection, if applicable, and any reasonable repairs will be negotiated to remove the inspection contingency
Upon completion of the private inspection, buyer(s) will order their home appraisal, if applicable
Wait for the 3 magic words: Clear. To. Close.

Closing

Review your final ALTA Statement and all closing documents with your real estate agent
Contact your utility company to notify them that you’ll be transferring utilities out of your name effective on the closing date
Closing & CELEBRATION!

Working Together Again

Staying in touch and keeping you informed
Second homes and investment properties
Providing resources and introductions
Referrals, testimonials and reviews

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