Selling a home in 2023 is much, much different than it was 10 years ago.

Real estate agents have access to far more resources to effectively present and market a property to ensure they’re maximizing a homeowners profits.

Here’s 3 things that you should expect when you list your home with a real estate agent:

Professional Photography

Presentation is everything. Showcasing your home in the best light possible is a crucial first step towards maximizing the number of buyers interested in touring your home. The first step in doing so is ensuring that your real estate agent is hiring a professional photographer to capture the photos for the listing.

Professional Video Tour

Listing content doesn’t end with the photos. High quality video tours will set your listing apart from the competition by giving potential buyers a real-life feel of touring the home before ever stepping foot inside.

Paid Social Media Advertising

Drumroll, please. Paid social media marketing. The holy grail of advertising in 2022. If your realtor isn’t investing into paid social media ads for your home, money will be left on the table. Maximizing the profits from the sale of your home is simple: Maximize exposure.

By getting your home in front of more potential buyers with paid, targeted ads, you’ll see an uptick in showings taking place on your home. More showings typically leads to more interest and more offers. More offers, well, you know the rest.

Understanding how to effectively advertise your home beyond the traditional mediums (MLS, Zillow, Realtor.com, etc.) will be the factor that increases your profits by 2-5%, on average, compared to listings that are not being advertised by the realtor.

If you’re considering selling your home in the future, don’t accept anything less than professional photos, video and paid social media advertising from your real estate agent. You deserve it.